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During the Second World War, the Red Cross
Scrambled Merchandising
A retail strategy where a store sells products outside of its traditional product line or market, often to attract a broader range of customers.
Breadth of Line
The variety of products that a company offers under the same brand.
Depth of Line
The range of varieties offered within a product category by a business.
Manufacturer's Sales Office
The office or department within a manufacturing company that is responsible for managing sales activities and relationships with buyers or distributors.
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