In the 1960 Presidential Election, John Kennedy

question 83

Multiple Choice

In the 1960 presidential election, John Kennedy

• A) lost all of the southern states.
• B) was hurt in some states because of his Roman Catholic faith.
• C) gained votes because of his honesty about his health problems.
• D) lost a substantial number of votes because of his call for a reduction in the size of America's nuclear arsenal.

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Definitions:

Brand Associations

The thoughts, feelings, perceptions, and beliefs that consumers have about a brand, which can be shaped by marketing efforts and experiences.

Quantitative Research

A research method focused on gathering numerical data and performing statistical, mathematical, or computational techniques to gain insights.

Qualitative Research

Research that explores phenomena through non-numerical data, focusing on understanding concepts, thoughts, and experiences.

Zaltman Metaphor Elicitation Technique

A technique in market research that uses visual stimuli to elicit deep, unconscious thoughts and feelings from consumers regarding a product or service.