Advertising Is Necessary in a Society in Which

question 25

Multiple Choice

Advertising is necessary in a society in which

• A) the population is broadly distributed and most practice subsistence living.
• B) supply is greater than demand.
• C) there is little industrialization and even less urbanization.
• D) there are few goods and a great deal of money.

---

Definitions:

Edelman Survey

An annual trust and credibility survey conducted by Edelman, a global communication marketing firm, which gauges public opinion on various institutions.

Public Interest

A concept referring to the well-being of the general public and society, where decisions and actions are made with the collective benefit in mind rather than individual or private interests.

Public Relations Functions

Public Relations Functions encompass a variety of activities aimed at managing and improving the relationship and communication between an organization and its stakeholders.

Crisis Communication

Crisis Communication is the effort by a company or organization to communicate effectively during a crisis to manage perceptions and safeguard its reputation.