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Which two of the following places are nearest to each other?
Place A at latitude 20°N, longitude 90°W
Place B at latitude 30°N, longitude 90°W
Place C at latitude 30°N, longitude 75°W
Place D at latitude 20°N, longitude 75°W
Dogs
In the context of the BCG Matrix, business units or products that have low market share in a mature, slowly growing industry, suggesting they may generate just enough cash to maintain themselves.
Market Penetration
The action or strategy of increasing the market share of an existing product, or promoting a new product, through aggressive marketing tactics.
Market Development
A growth strategy where a company aims to increase sales by promoting its existing products in new markets.
Strategic Marketing Planning
Development and execution of marketing strategies to reach business objectives, including market analysis and strategy formulation.
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