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Distribution Density
The level of availability of a product or brand in a specific geographic area, often classified into intensive, selective, or exclusive distribution.
Selective Distribution
A strategy where a product is distributed through a limited number of intermediaries in selected locations to maintain a certain level of exclusivity or image.
Exclusive Distribution
A distribution strategy where a supplier grants exclusive rights to a single wholesaler or retailer to sell their product in a specific territory.
Specialized Distribution
Specialized distribution refers to a supply chain strategy that targets distributing products through channels adept at handling specific types of goods or catering to certain market niches.
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