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Linguistic Style
The distinct manner or pattern of speech and language usage that characterizes an individual, group, or context.
Fear-Arousing
A communication strategy designed to elicit fear in order to influence attitudes or behaviors.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, values, or ideas at the same time.
Attitude Change
The process in which an individual's feelings, beliefs, or behavioral intentions toward an object, person, or situation are modified.