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Which Concepts Are Used to Evaluate Client Outcomes When Using

question 17

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Which concepts are used to evaluate client outcomes when using the Omaha System Problem Rating Scale for Outcomes?


Definitions:

Owned Media

Owned media refers to any web property that an organization can control and is unique to its brand, such as websites, blogs, and social media accounts.

Brand's Messages

Communications conveyed by a brand to its audience, encapsulating its values, benefits, and reasons to support or engage with the brand.

Exposure

The state of being subject to something, such as media content, which can influence individuals' thoughts, feelings, or behaviors.

Web Crawlers

Automated software or 'bots' that systematically browse the World Wide Web for the purpose of web indexing.

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