An Older Patient Who Has Been Diagnosed with Hearing Loss

question 2

Multiple Choice

An older patient who has been diagnosed with hearing loss asks the nurse what caused the condition. What is the nurse's best response? Select all that apply.

• A) "Hearing loss occurs in all patients as they get older."
• B) "Sometimes hearing loss is caused by nerve damage in the ear."
• C) "If earwax is impacted, it may cause conductive hearing loss."
• D) "Middle-ear infections may be the cause of hearing loss."
• E) "If your eardrum has burst, you may develop hearing loss."

---

Definitions:

Consumer Tastes

Preferences and inclinations of consumers regarding products, services, and experiences, shaped by cultural, social, personal, and psychological factors.

Position

Describes the unique place a brand or product occupies in the customers' minds relative to competing offerings.

Perceptual Map

A visual representation used in marketing to show how consumers perceive competing products relative to each other along various dimensions.

Competitive Advantage

A condition or circumstance that puts a company in a favorable or superior business position compared to its competitors.