Examlex
Which of the following statements is TRUE?
Affective Dimension
Refers to the emotional components of an experience, how individuals feel about something, which can greatly affect perception and behaviors.
Emotional Brand Experience
The feelings and emotional responses that a consumer has towards a brand, which can influence loyalty and purchasing behavior.
Brand Experience
The overall perception and emotional response a consumer has towards a brand, influenced by all interactions with the brand across various touchpoints.
Social Media Marketing
The use of social media platforms to promote a product, service, or brand to a wider audience.
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