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Sophia and Layla are lying on the beach one sunny day when they see a woman walk past.They are astounded at the condition of this woman's skin.She is deeply bronzed from years of tanning, and her skin has a wrinkled and leathery look.Sophia says, 'I can't believe she thinks that is good for her skin!' Layla, having read your textbook, says, 'She may be tanning like that to cover up some flaw that she perceives in her own skin.' Layla is clearly implying that this woman suffers from ________ disorder.
Intended Audience
The specific group of people that a message, product, or service is aimed at reaching or influencing.
Absorb a Given Message
The process of fully comprehending, internalizing, and accepting a specific piece of information or communication.
Pays Attention
The act of focusing one’s cognitive resources on a specific object, event, or thought process, either voluntarily or involuntarily.
Hovland's Approach
A communication theory focusing on persuasion, suggesting that attitude change is mediated by processes of attention, comprehension, learning, and acceptance.
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