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Rescorla (1988) demonstrated that simply pairing two events closely in time
Profit Margin
A financial metric used to evaluate a company's profitability, calculated as net income divided by revenue.
COGS/Sales
COGS/Sales is a financial ratio that measures the cost of goods sold against the total sales revenue, often used to assess the efficiency of production.
Taxes/Sales
A ratio that shows the proportion of taxes paid relative to total sales revenue, often used in financial analysis.
Highly Levered Firm
A company that has more debt than equity, indicating it uses significant leverage in its capital structure.
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