Match the Term with the Appropriate Definition

question 15

Multiple Choice

Match the term with the appropriate definition.
-Mean

• A)Middle value in a body of data
• B)Value that occurs most frequently in a mass of data
• C)Mathematical average calculated by dividing the sum of all individual values by the number of values

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Definitions:

Psychographic

Pertaining to the study of consumer lifestyles, attitudes, beliefs, and values to understand buying behaviors and preferences.

Occasion Segmentation

A type of behavioral segmentation based on when a product or service is purchased or consumed.

Psychographic Segmentation

The division of a market into segments based on consumer personality traits, values, attitudes, interests, and lifestyles.

Loyalty Segmentation

A marketing strategy that divides customers into groups based on their loyalty, typically measured by purchase frequency or engagement level.