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The G.R.E.A.T.program is operated by:
Service
An intangible act or use for which a consumer, firm, or government is willing to pay.
Good
An item or service that satisfies a want or need and is available for sale or exchange in the market.
Maximizing Utility
The economic principle that individuals or firms seek to achieve the highest level of satisfaction or benefit from their choices.
Marginal Utility
The increased enjoyment or value gained by a consumer from consuming an extra unit of a good or service.
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