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If You Had Been the Founder of Dunkin Donuts,would You

question 7

Essay

If you had been the founder of Dunkin Donuts,would you have chosen to heavily rely on franchising,the strategy used by Rosenberg,as your entry mode to foreign countries? Or would you have chosen to rely on wholly owned subsidiaries as your foreign entry mode? Why?


Definitions:

Anti-trust Legislation

Laws designed to protect consumers from predatory business practices by promoting competition and regulating monopolies.

Trade Associations

Organizations founded and funded by businesses that operate in a specific industry.

Fast Food Chain

A series of restaurants offering quick service and a menu of fast food items, often with a drive-through service.

15 Year-olds

Individuals of fifteen years of age, often considered for certain entry-level jobs or subject to specific labor laws and regulations.

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