Philips,a Multinational Electronics Corporation Based in the Netherlands and Diversified

question 17

Multiple Choice

Philips,a multinational electronics corporation based in the Netherlands and diversified in the consumer electronics,domestic appliance,lighting,medical systems and medical technology industries would encounter the following forces of local responsiveness:

• A) Cultural differences, government demands, and economies of scope
• B) Cultural differences, government demands and factor costs
• C) Cultural differences, government demands, and local competitors
• D) Cultural differences, government demands, and increasingly liberalized trade environments

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Definitions:

Point-Of-Purchase

The location or moment where a transaction takes place, often used in marketing to describe strategic placements of advertisements or promotions.

Sales Technology

Tools and software solutions designed to enhance the efficiency and effectiveness of sales processes, including customer relationship management (CRM) systems and sales automation tools.

Order Processing

The sequence of steps involved in receiving and fulfilling customer orders for products or services.

Trade Sales Promotion

A promotion that encourages resellers to purchase and aggressively sell a manufacturer’s products by offering incentives like sales contests, displays, special purchase prices, and free merchandise.