Discuss How Cultural Differences Can Have an Effect on the Consumption

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The Answer is Take the example of tea as a beverage consumed around the globe.The British drink their tea hot and diluted with milk,whereas Americans consume it primarily as a summer drink served over ice,and Saudi Arabians drink a hot,heavily sweetened brew.To succeed in a world of such diversity,companies often must modify their quest for global efficiency through standardization and find ways to respond to the needs and opportunities created by cultural differences.So Unilever produces 20 separate brands of black tea,each blended to meet the specific tastes of local consumers around the world.It adapted its Lipton brand to offer a canned iced tea drink in the United States,and sells Lipton Cold Brew tea bags in markets around the world.Even more ambitious is the Starbucks strategy of serving green tea lattes in its Chinese outlets in a bid to eventually get that traditionally tea-drinking nation hooked on coffee.

Discuss How Cultural Differences Can Have an Effect on the Consumption

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