A Type of Sampling That Is Used in Observational Research

question 15

Multiple Choice

A type of sampling that is used in observational research, and that enables us to avoid making continual observations over long periods of time, is:

• A)time sampling.
• B)simple random sampling.
• C)snowball sampling.
• D)quota sampling.

---

Definitions:

Persuasive Advertising

A marketing strategy intended to convince or influence audiences to take some action or sway their beliefs, typically to purchase a product or service.

Point-Of-Purchase

A marketing term that describes a strategic placement of products or advertising materials in retail stores to influence consumers' buying decisions at the time they are making a purchase.

Push Strategy

A marketing approach where a product is pushed through the distribution channel from producer to the end consumer.

Informative Advertising

Communication used to create and build brand awareness, with the ultimate goal of moving the consumer through the buying cycle to a purchase.