If Middle-Class Consumers' Ability to Buy Is Low and Their

question 5

Multiple Choice

If middle-class consumers' ability to buy is low and their needs are global,a company can develop which type of strategy to better serve them:

• A) Shape or localize
• B) Reinvent the business model
• C) Create a platform
• D) Target niche

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Definitions:

Norm-Referenced Performance Appraisals

A method of evaluating performance by comparing an individual's performance to the performance of others in a similar context.

Upward Appraisal

A feedback process in which employees evaluate the performance of their supervisors or managers, contributing to performance reviews.

MBO System

Management by Objectives; a strategic management model where goals are defined for each employee and their performance is assessed based on those predefined objectives.

Graphics Rating Scale

A performance appraisal method using a scale to visually represent employee performance levels across various categories.