Johnnie Walker's Advertising Campaign "Keep Walking" Is an Example of Which

question 8

Multiple Choice

Johnnie Walker's advertising campaign "Keep Walking" is an example of which type of strategy?

• A) International
• B) Multinational
• C) Global
• D) Transnational

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Definitions:

Patronage Model

A funding approach where supporters or patrons financially back an individual, organization, or project, often in the arts or creative fields, without expecting a financial return.

Crowdfunding

A fundraising strategy where a project or business is supported by collecting small contributions from many individuals, often through an online platform.

Crowdfunding Campaign

A fundraising initiative where individuals or organizations raise money for projects, causes, or businesses from a large number of people, typically via the internet.

Manufacturing

The process of producing goods using labor, machinery, tools, and chemical or biological processing or formulation.