In Available Data Analysis, It Is Preferable to Use an Existing

question 42

Multiple Choice

In available data analysis, it is preferable to use an existing coding scheme, if an appropriate one is available, rather than develop a new one because:

• A)it makes the research project comparable with other studies that have used the same coding scheme.
• B)it results in a considerable savings of time, energy, and money for the researcher.
• C)it results in a higher level of measurement than would be possible otherwise.
• D)it makes the research project comparable with other studies that have used the same coding scheme, and it results in a considerable savings of time, energy, and money for the researcher.

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Definitions:

Contract Negotiations

The process of discussing terms and reaching an agreement in a contract, often involving matters such as price, delivery, and terms of service between two or more parties.

Low-involvement

Products or services that require minimal thought and effort from consumers before purchase due to their simplicity and low cost.

High-involvement

Refers to purchase decisions that carry a higher risk to buyers and therefore require more thought and research.

Reference Groups

Groups that people refer to when evaluating their own qualities, circumstances, attitudes, values, and behaviors.