When Using the Single Word as the Unit of Analysis

question 19

Multiple Choice

When using the single word as the unit of analysis in content analysis, it is often helpful to make use of a "context unit," which refers to:

• A)the words surrounding the single word that help modify it and explain its meaning.
• B)combining the single word with the theme as the unit of analysis.
• C)a description by the researcher of the rules for placing a particular word into a particular category of the coding scheme.
• D)the overall theme of a document that is used to interpret specific words.

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Definitions:

Self-Fulfilling Prophecy

A belief or expectation that influences behavior in a way that causes the belief to become true.

Projection

A defense mechanism by which individuals attribute their own undesirable feelings or thoughts to others.

Internal Attributions

Refers to the inference that a person is behaving in a certain way because of something about the person, such as attitude, character, or personality.

Ability

The capacity of an individual to perform actions or tasks adequately, related to both natural aptitude and learned skills.