Examlex
A sample is one in which the researcher selects elements for the sample that the researcher's judgment and prior knowledge suggest will best serve the purposes of the study.
Strategic Marketing Planning Process
A systematic approach to creating and implementing marketing strategies that align with a company's overall goals and objectives.
Lifetime Value Perspective
An approach in marketing that focuses on the total revenue or profit a business can expect from a customer over the duration of their relationship.
Customer Retention
The activities and actions companies take to reduce the number of customer defections and to encourage customers to continue using their services or products.
Profitable Marketing Strategy
A plan for marketing products or services that focuses on generating significant profit margins and return on investment.
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