Researchers Should Strive for the Highest Level of Measurement Possible

question 14

Multiple Choice

Researchers should strive for the highest level of measurement possible because:

• A)higher levels of measurement are generally more theoretically sound.
• B)higher levels of measurement are generally more precise.
• C)higher levels of measurement are generally more valid.
• D)higher levels of measurement are generally more reliable.

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Definitions:

Sentiment Relation

The analysis of feelings, attitudes, or opinions towards a subject or context, often used in text analysis or customer feedback.

Triad

A group or set of three connected people or things.

Foot-In-The-Door Technique

A persuasion strategy that involves getting a person to agree to a small request to increase the chances they will agree to a larger request later.

Foot-In-The-Door Technique

A persuasion strategy where a small request is made first in order to increase the likelihood of compliance with a larger request later.