__________ Refers to Deriving Some Meaning from the Observation That

question 40

Multiple Choice

__________ refers to deriving some meaning from the observation that have been made during a research project.

• A)Data analysis
• B)Contingency analysis
• C)Table elaboration
• D)Data transformation

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Definitions:

Selective Distortion

The process by which individuals perceive and interpret information in a way that is biased by their previously held beliefs.

Selective Retention

The process by which individuals remember information that is consistent with their beliefs and forget information that is not.

External Stimuli

These are factors or events in the external environment that can provoke a response or reaction from individuals or systems.

Buying Center

A Buying Center consists of all the individuals and units that participate in the business decision-making process for purchasing products or services.