An Advantage of the Semantic Differential (SD)over Likert or Thurstone

question 44

Multiple Choice

An advantage of the semantic differential (SD) over Likert or Thurstone scales is:

• A)SDs provide interval level data.
• B)SDs provide nominal level data.
• C)adequate reliability and validity can be achieved with a smaller number of items.
• D)the items in an SD are easier to interpret in terms of operational definitions and measurement.

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Definitions:

Dependent Variables

In experimental and statistical research, the variable being tested and measured, which is expected to change as a result of variations in the independent variable(s).

Independent Variable

A variable in an experiment that is manipulated to observe its effect on the dependent variable.

Investigator

A person who carries out a systematic search or research, especially in order to discover new information or reach a new understanding.