The Scale Type That Is Based on Presenting Respondents with a Series

question 38

Multiple Choice

The scale type that is based on presenting respondents with a series of polar opposite adjectives is:

• A)the semantic differential.
• B)the Likert scale.
• C)the Thurstone scale.
• D)the Guttman scale.

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Definitions:

Sales

The total amount of revenue generated from selling goods or services over a given period.

Retained Earnings

Retained earnings represent the portion of a company's net income that is kept within the company after dividends are paid to shareholders, used for reinvestment or debt payment.

December

The Gregorian calendar's final and twelfth month marks the end of the year.

Raw Materials

The basic materials that are processed or used to manufacture goods.