An Advantage of the Semantic Differential (SD)over Likert or Thurstone

question 44

Multiple Choice

An advantage of the semantic differential (SD) over Likert or Thurstone scales is:

• A)SDs provide interval level data.
• B)SDs provide nominal level data.
• C)adequate reliability and validity can be achieved with a smaller number of items.
• D)the items in an SD are easier to interpret in terms of operational definitions and measurement.

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Definitions:

Aggressive-Passive Style

A communication or behavioral approach characterized by indirect resistance and avoidance of direct confrontation.

Interpretive Responses

Analyses or feedback that involve explaining or providing meaning to observed behaviors, artworks, or texts.

Propositional Interpretation

The process of understanding and giving meaning to different statements or propositions.

Semantic Interpretation

The process of deducing the meanings of words, sentences, or symbols within their particular context and understanding their intended message.