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Reversal designs are considered superior to the basic AB design because reversal designs:
Equity
Fairness and justice in the distribution of resources and treatment of individuals within a society.
Rewards
Benefits, monetary or otherwise, given to individuals as recognition for their efforts, achievements, or behavior.
Costs
The expenditure of resources such as money, time, or effort required for a particular action or in exchange for something.
Cognitive Phenomena
This refers to events or occurrences that involve the mental processes of perception, memory, judgment, and reasoning, highlighting how the mind operates.
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