To Make Central Innovation Effective,the Purpose of Building Multiple Linkages

question 28

True/False

To make central innovation effective,the purpose of building multiple linkages between headquarters and subsidiaries is to exercise better control over those operations.

---

Definitions:

Place/Distribution Strategy

A component of the marketing mix that determines the channels through which a product reaches the end consumer, including decisions about retailers, online presence, and logistics.

Mass Merchandisers

Large retail stores that sell a wide variety of goods at low prices, often in bulk quantities.

Food Distributor

An entity that acts as an intermediary between food manufacturers or producers and retail establishments or food service operators, facilitating the distribution of food products.

Target Market

A specific group of potential customers identified as the intended audience for a product or service, based on shared characteristics or needs.