A Car Manufacturer and a Multinational Computer Technology Corporation Intend

question 3

Multiple Choice

A car manufacturer and a multinational computer technology corporation intend to combine their strengths to develop intelligent sound systems for cars.Assuming that both companies will have a moderate to high level of interaction,what would be the most suitable form of alliance to adopt?

• A) The firms should develop an R&D consortium, combining teams from both companies.
• B) The firms should create an equity joint venture, combining assets from both companies.
• C) The firms should create a licensing agreement to exploit the new application.
• D) The firms should develop production facilities to be shared between the partners.

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Definitions:

Instinct

A fixed behavioral response in animals that is instinctual and occurs upon encountering certain stimuli.

Cerebral Cortex

The cerebral cortex is the outer layer of the cerebrum in the brain, playing a key role in memory, attention, perception, cognition, awareness, thought, language, and consciousness.

Amygdala

A section of the brain's limbic system involved in emotion, behavior, and motivation, particularly known for its role in processing fear.

Optic Nerve

The nerve that transmits visual information from the retina to the brain.