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Online Customer Experience
The total interactions and perceptions a customer has with a brand's online presence, including website navigation, online service, and digital communication.
Commercial Transactions
The act of buying, selling, or exchanging goods or services between businesses or entities.
Customization
The process of modifying products, services, or experiences to meet individual customer needs or preferences, often leading to increased satisfaction.
Consumer-Initiated
pertains to actions or transactions that are started by the consumer rather than the business, emphasizing the active role consumers play in the buying process.
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