Examlex
What is the zone of proximal development?
Information Search
The process consumers undergo to gather facts and opinions about various options before making a purchasing decision.
Problem Recognition
The initial stage of the buying process where a consumer identifies a need or problem that can be satisfied by purchasing a product or service.
Cognitive Dissonance
The mental unease felt by a person when they simultaneously possess conflicting beliefs, ideas, or values.
Internal Search
The process by which consumers use their own memory and knowledge to identify possible choices in purchasing decisions.
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