Examlex
The Transcontinental Arch represents portions of the Canadian Shield not covered by seas in the Sauk transgression.
External Search
The process consumers undergo seeking information from sources outside themselves, such as reviews or expert opinions, before making a purchase decision.
Problem Recognition
The initial stage in the buying process where a consumer identifies a need or problem that requires a solution.
Internal Search
The process by which individuals recall information from their memory to make a decision, often used in the context of consumer decision-making.
Purchase Task
Involves the specific actions and considerations an individual also undertakes when deciding to buy a product or service.
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