What Is the Primary Method of Service Competition Between Air

question 44

Multiple Choice

What is the primary method of service competition between air carriers?

• A) frequency and timing
• B) in flight cabin service and added amenities.
• C) serving new cities to force more competition
• D) advertising

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Definitions:

Arthur W. Page

A pioneer in corporate public relations who established the principles for effective corporate communications.

Corporate Social Responsibility

is a business model in which companies integrate social and environmental concerns in their operations and interactions with stakeholders.

Corporate Public Relations

The practice of managing and disseminating information between a corporation and the public to foster a positive image and a strong relationship with stakeholders.

Page Principle

A set of public relations principles that emphasize the importance of building trust, proving actions with deeds, and communicating effectively.