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Describe the nature of service competition in the airlines.
Corporate Social Responsibility
is a business model in which companies integrate social and environmental concerns in their operations and interactions with stakeholders.
Corporate Public Relations
The practice of managing and disseminating information between a corporation and the public to foster a positive image and a strong relationship with stakeholders.
Page Principle
A set of public relations principles that emphasize the importance of building trust, proving actions with deeds, and communicating effectively.
Company's Stakeholders
A Company's Stakeholders include all individuals or groups who are affected by or have an interest in the company's operations and decisions, such as employees, customers, investors, and communities.
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