What Are the Strategic Issues Involved with Contingent and Flexible

question 20

Essay

What are the strategic issues involved with contingent and flexible workers for a company pursuing a lowest cost strategy?

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Definitions:

Marketing Concept

A business philosophy suggesting that satisfying customer needs and wants is the key to achieving organizational goals.

Sales Orientation

A business approach focused on selling as many products as possible without necessarily considering customer needs and wants.

Marketing Analytics

The method of evaluating, controlling, and examining marketing achievements to enhance efficiency and improve the return on investment (ROI).

Distribution Factors

The elements that influence the distribution of goods from manufacturers to consumers, including transportation, warehousing, and retail channels.