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Negative advertising can backfire because
Bond Buyer
An investor who purchases bonds, which are securities that represent a loan made by the investor to the bond issuer.
Saving Rate
The proportion of disposable income that is not spent on consumption but reserved for future use or investment.
Living Standards
refer to the quality and quantity of goods and services available to individuals or societies, reflecting their economic prosperity and quality of life.
Financial System
The group of institutions in the economy that help to match one person’s saving with another person’s investment
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