Planning Photogenic and Interesting Events and Granting Favors to Reporters

question 85

Multiple Choice

Planning photogenic and interesting events and granting favors to reporters are part of political campaigns' efforts to

• A)frame the news.
• B)set the agenda.
• C)spin the news.
• D)manage the news coverage.
• E)engage in media priming.

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Definitions:

Total Assets

The sum of all current and non-current assets owned by a company, reflecting the company’s total resources.

Trial Balance

A bookkeeping report that lists the balances in each of an organization's general ledger accounts, used to verify that total debits equal total credits in the accounting ledgers.

Ledger Accounts

Individual financial accounts within the general ledger that record all transactions affecting that account, providing detailed financial information.

Dividends

Payments made by a corporation to its shareholder members, usually as a distribution of profits.