Examlex
Explain what "nullification" means with specific reference to Madison, Jefferson, and John C. Calhoun.
Return on Emotion
A metric evaluating the emotional engagement and reactions provoked by a brand, product, or campaign, reflecting its impact on customer behavior.
Earned Reach
The exposure a brand gains through word-of-mouth or other non-paid forms of promotion, often amplified by digital platforms and social media.
Fandom
Fandom represents the collective fans of a particular entertainment property, personality, or genre, characterized by a shared enthusiasm and often expressed through fan activities, creations, and communities.
Brand Engagement
Refers to the process of forming an emotional or rational attachment between a consumer and a brand.
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