Examlex
Using smokestack scrubbers allows Midwestern utilities to continue to burn high-sulfur coal.
Commitment Level
The degree to which an individual is dedicated to a cause, activity, relationship, or job; reflecting a sense of responsibility or loyalty.
New Coke
A reformulated version of Coca-Cola introduced in 1985 that faced major consumer backlash.
Cognitive Dissonance
The mental discomfort or psychological stress experienced by a person who holds two or more contradictory beliefs, ideas, or values at the same time.
Balance Theory
A psychological theory suggesting that individuals strive for mental consistency among their beliefs, attitudes, and sentiments, and will change or eliminate beliefs to achieve balance.
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