Examlex
Which of the following characterizes appropriations?
Brand Improvisation
The act of spontaneously creating or adapting a brand's messaging or strategy in response to unexpected opportunities or challenges.
Authenticity Deficit
Refers to a perceived lack of genuineness or originality within a brand, product, or individual, leading to distrust or disfavor.
Authenticity Deficit
The gap between a brand's claims of genuineness and the consumer's perception of its actual authenticity.
Aloof Brand
Describes a brand strategy focused on maintaining a sense of mystery or exclusivity, not engaging deeply with consumers, to foster allure and desirability.
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