The Medium That First Allowed Public Officials to Reach the Public

question 61

Multiple Choice

The medium that first allowed public officials to reach the public in a relatively unfiltered manner was

• A)the national magazine.
• B)the national newspaper.
• C)radio.
• D)the New York Times.
• E)the wire service.

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Definitions:

Marketing

The process of promoting, selling, and distributing a product or service, including market research and advertising.

Product-Mix

The total range of products that a company offers to sell, including all its product lines, variants, and items.

New-Product Characteristic

Features or attributes that define a newly launched product, distinguishing it from existing products in the market.

Potential Customer's Needs

Represents the specific requirements or preferences of potential buyers that businesses aim to meet with their products or services.