A Study of Political Ads Broadcast from 1999 to 2004

question 61

Multiple Choice

A study of political ads broadcast from 1999 to 2004 found that ads that appealed to the emotions had the greatest impact on voters

• A) with the most information about government.
• B) who were participating in elections for the first time.
• C) who considered themselves independents.
• D) who were the least educated.
• E) who knew the least about each particular candidate.

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Definitions:

Broca's Area

A region in the frontal lobe of the dominant hemisphere of the brain associated with language processing and speech production.

Cochlea

A spiral-shaped, fluid-filled inner ear structure that is essential for hearing as it transforms sound waves into nerve impulses.

Hallucination

A perception in the absence of an external stimulus that has qualities of real perception, often seen in psychiatric conditions like schizophrenia.

Delusion

A false belief held with strong conviction, despite superior evidence to the contrary, often occurring as a symptom of a psychiatric disorder.