A Vision Statement Answers the Question, "What Is Our Business

question 83

True/False

A vision statement answers the question, "What is our business?" whereas a mission statement answers, "What do we want to become?"

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Definitions:

Management Buy-In

The commitment and agreement from an organization's top management to support and actively sponsor a project or initiative.

Public Relations Review

A scholarly journal that publishes studies and research related to the field of public relations and its practices.

Proposed Plan

A detailed scheme or method put forward for consideration or implementation, aimed at achieving specific outcomes or solving particular problems.

Strategic Public Relations Programs

Systematic plans designed to improve the public image of an organization, employing tactics to influence public perception and foster positive relationships.