Examlex
Match each term with the most appropriate description.
-RNA-directed synthesis of polypeptide chains
A)anticodon
B)rRNA
C)codon
D)ribosome
E)genetic code
F)translation termination
G)messenger RNA
H)promoters
I)transcription
J)translation
Consumer's Mind
The perceptions, attitudes, memories, and biases that influence how a customer thinks about a product, brand, or experience.
Evoked Set
The group of brands or businesses that come to a customer’s mind when she thinks of a type of product.
Cognitive Dissonance
The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
Comparison Shop
The practice of comparing prices and characteristics of similar products or services in different outlets before making a purchase.
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