Forward Integration Is Used by Firms to Gain Control or Ownership

question 90

True/False

Forward integration is used by firms to gain control or ownership of suppliers.

---

Definitions:

Trade Promotion

Marketing efforts directed toward stimulating interest, demand, or purchase of products by end consumers or others in the sales channel, using techniques like discounts, special displays, or sponsorships.

Manufacturer's Warehouse

A storage facility owned or employed by manufacturers for storing their products before distribution.

Self-Regulation

The ability of an individual, organization, or industry to monitor and control its own actions without external intervention, often to maintain standards and avoid negative outcomes.

Public Watchdog Groups

Organizations that monitor and report on the activities of businesses, government agencies, and other institutions to ensure they are acting ethically and transparently.