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Strategic Analysis
The process of researching an organization’s business environment and its internal context to craft strategies for future success.
Competitive Position
A company's standing or rank in the marketplace in comparison to its competitors, typically assessed in terms of market share, profitability, and brand strength.
Business Strategy
A plan of action designed to achieve a set of objectives that will ensure the long-term success and viability of a business.
Strategic Business Unit
A semi-autonomous division within a large company that focuses on a specific market or product line.
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