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Loss Aversion
A cognitive bias where the pain of losing is psychologically about twice as powerful as the pleasure of gaining.
Framing
In behavioral economics, the way in which choices are presented to consumers, affecting their decision-making and preferences.
Moral Persuasion
The act of convincing others to adopt certain behaviors or beliefs based on ethical or moral reasoning.
Energy Consumption
The amount of energy utilized by processes, activities, or devices, often measured in joules, kilowatt-hours, or other energy units.
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