Websites That Sell Products Directly to Consumers Are Examples of Which

question 76

Multiple Choice

Websites that sell products directly to consumers are examples of which type of strategy?

• A) Backward integration
• B) Product development
• C) Forward integration
• D) Horizontal integration
• E) Conglomerate diversification

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Definitions:

Availability Heuristic

A cognitive rule of thumb that says that the perceived probability of an event or the importance assigned to it is based on its availability in memory.

Augmenting Principle

A principle in attribution theory suggesting that if an event occurs despite the presence of strong opposing forces, we should attribute the event to the actions of the agent.

Self-Fulfilling Prophecy

A prediction that directly or indirectly causes itself to become true due to positive feedback between belief and behavior.

Self-Serving Bias

A cognitive bias that involves perceiving oneself in an overly favorable manner or attributing success to personal factors while attributing failures to external factors.