Which Strategy Would Be Most Appropriate When the Distinctive Competencies

question 47

Multiple Choice

Which strategy would be most appropriate when the distinctive competencies of two or more firms complement each other especially well?

• A) Conglomerate diversification
• B) Divestiture
• C) Joint venture
• D) Retrenchment
• E) Integration

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Definitions:

Multivariable Account Segmentation

An approach to dividing customer accounts into groups based on multiple criteria such as demographic, psychographic, and behavioral factors for targeted marketing or sales strategies.

Dual Differentiation

A strategy where a company simultaneously pursues distinctiveness in both its product offerings and its market positioning.

Account Objective

The specific goals a company aims to achieve with a particular customer or account, such as increasing sales or enhancing relationships.

Market Quota

A specific volume of sales target set for a product or service in a particular market within a specific time frame.